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About the Production Ready Artwork Standards

One of the most difficult problems facing the promotional products industry is the general lack of standardization of electronic artwork formats and their transfer as production ready artwork.  

The goal of the Production Ready Artwork Standards Advisory Committee is to create a universal process for the transfer of electronic artwork. CorelDRAW and Adobe Illustrator are the primary graphics applications used by most professionals in our industry.  With that in mind, the Production Ready Artwork Standards Committee has established a set of open standards that users of both CorelDRAW and Illustrator, on Mac or Windows, can use to preview and submit production ready artwork electronically. 

The Production Ready Artwork Standards Advisory Committee & Production Ready Artwork Standards Advisory Group are made up of artwork savvy industry professionals.  We would like to thank Craig Mertens and Jay Busselle, for the original design of the Digital Art Standards which initiated this important project. We would also like to thank the following individuals for their dedication and commitment to expanding those Standards to develop meaningful, practical artwork standards for the advancement of the promotional products industry

Production Ready Artwork Standards
Advisory Committee

Don Arbuckle, Creative Resources
Jay Busselle, Digital Art Solutions
Dale Denham, ASI
Thomas Faernstrom, Apollo Promot’l Prods.
David Grant, Affinity Express
Mike Kochersperger, ASI
Karen Lupton Whitten, Dixon Ticonderoga
Craig Mertens, Digital Art Solutions
Deborah Plugh, Blaze Promotions
Eddie Robbins, ID-it All
Rob Robinson, Bullet Line
Dan Singley, Dansing Design, Inc.
Production Ready Artwork Standards
Advisory Group
Steve Cohen, Dakota Shirt
Harriet Donnelly, Technovative Marketing
Raj Menon, Flat World Design
Rico Falcone, Promomedia Group
Irwin a. Gordon, MAS, X-Line
Mark Hartman, Easy Emblems
John C. Mariner, Helinger Advertising
Won Chae Matthews, Digital Outfit


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